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August 22, 2024 8 min read 0 Comments
Picture Credit: Market Gardener Institute
Are you interested in starting a market garden? Jenna from Partners’ Gardens goes through important factors to consider when taking your backyard gardening to the next level. Start making money while doing what you love.
Market gardening is growing food and flowers intensively and efficiently on a small amount of land, often an acre or less. Growing in a calculated manner with identical beds, high-functioning and multi-purpose tools, and precise planning allows you to produce a lot of food. When done efficiently, market gardening can be highly profitable.
Growers typically sell direct-to-consumers in a market gardening setup. This can include going to a farmers’ market, starting a CSA, creating relationships with local chefs and small grocers, and having an on-site farmstand.
Related: Structuring a Flower CSA | How to Start a Flower CSA Part 1
Those of us who start a market garden do so because we deeply feel the connection to our land, our food, where it comes from, and where it ends up. Market gardeners create a sustainable business that can support their families and even many part-time or full-time employees, all while being good stewards of land and resources.
Want to take your Market Gardening journey to the next level? Consider signing up for the Market Gardener Masterclass and learn practical knowledge from the best!
If you have access to land and basic knowledge of gardening, you can learn how to market garden. Is your area in need of more growers and access to fresh, organic food? You could be the one to fill the gap.
All it takes is diligent planning, the right tools, work-life balance, and the passion to grow food for your community. Farming is more of a lifestyle than a job, and even though it’s hard, it’s very rewarding, and anyone with the right attitude can do it!
Remembering that you are part of the bigger picture of bringing healthy food to your community helps bring meaning to the sometimes isolating solitary days in the field.
Aside from providing fresh, healthy food for members of your community, the benefits include:
Understanding that farming is a lifestyle before diving in is crucial. Having a system for budgeting, record keeping, crop rotation, and knowing exactly where you’ll sell your product will help start every season off on the right foot.
You’ll want to save for at least the crucial items that are required to start market gardening, but you don’t have to go crazy. We started our farm on a dime and, over the years, have stepped up our quality of tools, equipment, and infrastructure. Focus on seeds, soil, and basic tools and work up from there.
Things to consider:
Don’t get overwhelmed. Just do a little at a time. We started from scratch and looking back, I’m in awe and so proud that we made it work the first year.
Although market gardening doesn’t rely on heavy, expensive machinery, it’s important to have the right tools for sustainability and to keep your body feeling healthy. There are a few that you should consider purchasing before starting. Look for them used in online forums, gardening clubs, or from farmers who are looking to retire for cheaper options.
The essentials:
You know what they say, work smarter, not harder.
Record-keeping is crucial to the success of any business, especially in farming. Each year brings different weather patterns, new challenges, pests, and market disruptions (COVID-19 pandemic, anyone?), so having detailed notes to look back on will make planning each subsequent year much easier.
Finding a market for the produce you are growing can be done is several ways. Whether it's farmers markets, CSAs, community shares, pop-ups, or the local grocery store, the decision ultimately lies with you. However, the key is to align your choice with your farm's size, production capacity, location, and personal preferences. To maximize your reach, consider diversifying your outlets—a strategy that not only mitigates risk but also enhances exposure.
When selecting a venue, take into account your lifestyle. Committing to a farmers' market an hour away on a Saturday might not align with your daily routine and could leave a bitter taste. Instead, explore nearby markets, perhaps in a town you already frequent. Transitioning from a customer to a vendor in a familiar setting can make the experience more seamless and enjoyable.
Ask around in your circle of friends and family. Maybe someone is or knows someone on a board of directors and can get you a recommendation. Stop by several markets and see what the vibe is, paying attention to how many produce vendors there are. Ask to speak to the market manager. Personal connections can make a big difference in this world.
For tips on how to set up a successful farmers’ market booth, read more here. If you want to focus on flowers, check out our article on Finding Your Cut Flower Market.
Grow only what you can sell, so do your market research before purchasing seeds. Look around at stores, farmstands, and farmers’ markets in your area to see what’s on the shelves. Farmers love talking about what they grow, so don’t be afraid to ask them!
Start with what you love to grow. If it’s lettuce, try a bunch. Here are a few easy crops to get started with that everyone will love at the market. Once you get a handle on how to grow in your space and what your market customers demand, you can branch out.
Market gardening isn’t going anywhere, and each year there are more helpful resources. Here are just a few of my favorites:
Check out Bootstrap Farmer's bookshop.org list.
If you have a passion for growing food, being outside in nature, and having a role in your local food community, the hard yet rewarding work of market gardening is a wonderful way to spend your days. If you have access to land, water, and good soil, have a strong work ethic, and are ready to hit the streets to market your new business, you’re halfway there.
Written by: Jenna Rich
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